Ursula Frohne’s reading for this week “Screen Tests: Media Narcissism, Theatricality, and the Internalized Observer” outlined the societal shift in the spectacle and viewing habits. Initiated largely by Warhol’s screen tests, the typical audience viewer is transformed into the dominant actor. This coincides with the evolving infatuation amongst society with reality television. A modern desire throughout the population is to be filmed, and projected to an audience in order to be established and known.
In the reading Frohne notes the significant reversal in society regarding privacy and anonymity. Before the near obsession with voyeurism in today’s society, many powerful people desired publicity in order to express their ideologies to the majority. Today, however, privacy is a desired commodity. The most powerful people desire privacy, while “nobodies” will do whatever they can to expose themselves to the public to achieve the 15 minutes of fame.
I will elaborate on this reading and these concepts in my presentation this week.
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